<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Greater New Britain Chamber of Commerce",
"url": "https://labate.io/entities/greater-new-britain-chamber-of-commerce",
"telephone": "860.229.1665",
"email": "bill@greaternewbritainchamber.com",
"address": "One Liberty Square P.O. BOX 1118, New Britain, CT, 06050-1118"
}
</script>
Embeding the code above in a webpage (or website) that feaures the Greater New Britain Chamber of Commerce, will make that webpage elligable display dymanic "Rich Results" in search engines. This is an SEO tactic that improve click-thru-rate.
There is a right and wrong way to implement this schema markup code.
Be sure to read the basics of schema markup:
Read Schema Basics
There are many other types of schema other than "Organization", such as "WebSite", "WebPage", "Blog", "Event" etc.
They all communicate to search engines the content of page, greatly increasing the chances for dynamic search result placement.
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