About 50% of the human brain is dedicated to processing visual information. Brand images like logos, videos, colors, etc make up the majority of your brand's identity.
First of all, graphic design is not simply a collection of pictures and colors. The effectiveness of graphic design has everything to do with its purpose. Graphic design is a form of communication where you use visual aids and strategic creativity to communicate your company’s brand to the consumer. Far from being a passive way to look better, graphic design is an actionable way to guide consumers to your intended purpose or story. It is a way of showing without telling. Because it draws attention rather than trying to convince, it is more readably acceptable to consumers. However, graphic design is never a zero-sum game. It works most effectively alongside other digital marketing strategies such as content creation and website design. Written articles are more successful when they include color, images, and video. Likewise, websites are a perfect medium between visual stimuli and crucial information. Effective graphic design employs visuals that stand out and get shared by consumers. Further, it translates your brand, through logos and videos, immediately to the consumer. These factors help build brand awareness, drive traffic, and promote lead conversion for your business.
Identifying which schema types will be rendered, will depend on the content on the website. Most websites can use schema types such a "LocalBusiness", "Breadcrumb", " SearchAction" etc. But these are just the basics. A website featuring event should have an "Event" schema for each event, and an eCommerce site should have "Product" schemas, etc. A template must be made for each target item, which may vary depending on the content the website has for each schema type.
Schema markup only recognizes certain content as valid values. For example. For an event schema, if an the event is an online event, the only valid way to identify this, is to mark the event with the value "OnlineEventAttendanceMode", under the attribute "eventAttendenceMode". So, the content of each item that will product a schema code, must be converted into recognized and accepted values.
There are multiple ways to install schema code to a website. The best way will vary depending on the structure of the website, and the content the schema will include. Methods include JSON-LD, Microdata, RFA etc.
There are many industry-standard validation tools that help a webmaster identify that properly installed schema markup is rendering properly. This includes Google's Rich Results Tester, Schema.org's Validator, etc. Syntex, valid content values, properly structure etc are just some of the items tested in a validation.
The first step is outline the the website's structure. This will first include the domain acquisition + DNS configuration; This is to set up the IT infrastructure of the site. This includes understanding the content that will be included, how it will be arranged, which features and functions the website will includes, and how
We then need to develop the structure of the website. To do this, we will need an understanding of the content that will be included, how it will be arranged, which features and functions the website will includes. This will allow us to develop a mapped hierarchy of the website.
After getting to know a brand, such as what it stands for, and the assets associated such as visuals, colors, messaging, etc, we develop a way to present the websites content; also known as UX/UI (user experience/user interface). This is how the site looks, feels, handles etc. This includes layout, navigation, animations, etc. This should capture the look and feel of the brand.
Loading the site with both branding assets likes copy, logos, videos, etc as well as marketing assets likes blog posts, product descriptions, etc is the next step. You may already have content you wish to use on your site; or you may need to have the content of your site professionally created by us.
Once the content is settled, then comes an SEO overhaul. Although we offer high-end custom SEO projects, each of our websites includes the basics of SEO. This includes the customization of website meta tags and page-specific tags, and open graph images. This also includes the usage of chosen keywords implemented as page headers and placed throughout the content, conveying to search engines the topic of the webpage. More aspects like schema markup and sitemap-submission are also included.
Websites are marketing assets. Depending on your level of services, there is often a plan of marketing the finished website. This may include challens like Pay-Per-Click Advertising, Social Media Marketing, press releases, regular website content creation and more.
Identifying ideal target keywords can either be a straight up location and service based analysis such as "marketing company in Westport, CT", or may be something much more complex depending on your level of investment, and your competition. Factors to consider for higher-level SEO campaigns are "keyword relevance", as selecting keywords closest to your niche may be most relevant, but not the most profitable, "keyword difficulty" (how hard it is to rank for a keyword overall), the "CPC" (cost per click) or value of each click for that keyword, the work involved in ranking (this is an ROI metric), etc. There are many factors, but this process done correctly can yield great results over time.
Once root keywords, and supporting keywords are selected, a website and the content a brand puts out should map to those keywords. This includes changes like meta tag updating, page title updating, page header and subheader matching, blog topic restructuring, etc. Keywords also dictate other factors of SEO such as inbound and outbound link structuring, implementing schema markup etc.
Once a site is optimized, a small amount of marketing allow us to speed up the process of search engines identifying the content. This allows us to faster receive feedback from analytics, thus speeding up the process of the SEO plan's effectiveness.
Comparing KPI's (key performance indicators) such as CPC (cost-per-click), CTR (click-thru-rate) and more to industry standards, and against each other, we can get a sense of how the SEO campaign is performing, allowing us continued tweaking to refine the ROI of the campaign.
Brand identity is the core of your business and the basis from which you communicate your values to the consumer. If you’re looking to increase brand awareness, boost conversion rates, and humanize your business, then graphic design may be for you. Visual elements help your customers resonate with your brand and allow for a wealth of creative content potential. Further, as customers build confidence in your brand, you increase the rate of referrals to your company and help drive sales. Another way graphic design would be a strong investment is if you already have a robust website and content but want to optimize your digital presence visually. With the right graphic design services, you can improve your current marketing strategy in an ROI-positive way.
Simple logo design starts at $1,000. This includes multiple file types, sizes, and a usage guide. Full brand identity packages including cover letters, and other marketing materials are of course also available.
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