A strong website is the foundation of any brand's digital footprint. Most customers who find you for the first time, will visit your website before contacting you.
Your business website is the digital storefront for your current and future customers. It is the primary way new customers will find and interact with your business. Because first impressions are so crucial to building relationships with your clients, your website is the foundation of all your lead generation and conversion. Further, the quality of your website will determine its ranking on google and the degree to which new customers can find your business. Website development is the art of optimizing your website for the best return on investment (ROI) for your business. Professional web developers will make your website aesthetically pleasing, easy to navigate, excellently written, and, most importantly, SEO-friendly. You can even include an e-commerce section, live chat customer support, and a blog section for additional fees. These features not only make your website look more official to viewers, but they also bring in income (through e-commerce) and allow clients to give you feedback about your business. While you probably already have a website, it’s not performing as well as one’s built by digital marketing agencies. You’re competing on search engines against everyone with a similar website. Websites with the best content and are optimized most efficiently for search engines will show up first on search engines and receive the most business. In short, web developers optimize your website to be SEO-efficient to get and keep more clients.
Identifying which schema types will be rendered, will depend on the content on the website. Most websites can use schema types such a "LocalBusiness", "Breadcrumb", " SearchAction" etc. But these are just the basics. A website featuring event should have an "Event" schema for each event, and an eCommerce site should have "Product" schemas, etc. A template must be made for each target item, which may vary depending on the content the website has for each schema type.
Schema markup only recognizes certain content as valid values. For example. For an event schema, if an the event is an online event, the only valid way to identify this, is to mark the event with the value "OnlineEventAttendanceMode", under the attribute "eventAttendenceMode". So, the content of each item that will product a schema code, must be converted into recognized and accepted values.
There are multiple ways to install schema code to a website. The best way will vary depending on the structure of the website, and the content the schema will include. Methods include JSON-LD, Microdata, RFA etc.
There are many industry-standard validation tools that help a webmaster identify that properly installed schema markup is rendering properly. This includes Google's Rich Results Tester, Schema.org's Validator, etc. Syntex, valid content values, properly structure etc are just some of the items tested in a validation.
The first step is outline the the website's structure. This will first include the domain acquisition + DNS configuration; This is to set up the IT infrastructure of the site. This includes understanding the content that will be included, how it will be arranged, which features and functions the website will includes, and how
We then need to develop the structure of the website. To do this, we will need an understanding of the content that will be included, how it will be arranged, which features and functions the website will includes. This will allow us to develop a mapped hierarchy of the website.
After getting to know a brand, such as what it stands for, and the assets associated such as visuals, colors, messaging, etc, we develop a way to present the websites content; also known as UX/UI (user experience/user interface). This is how the site looks, feels, handles etc. This includes layout, navigation, animations, etc. This should capture the look and feel of the brand.
Loading the site with both branding assets likes copy, logos, videos, etc as well as marketing assets likes blog posts, product descriptions, etc is the next step. You may already have content you wish to use on your site; or you may need to have the content of your site professionally created by us.
Once the content is settled, then comes an SEO overhaul. Although we offer high-end custom SEO projects, each of our websites includes the basics of SEO. This includes the customization of website meta tags and page-specific tags, and open graph images. This also includes the usage of chosen keywords implemented as page headers and placed throughout the content, conveying to search engines the topic of the webpage. More aspects like schema markup and sitemap-submission are also included.
Websites are marketing assets. Depending on your level of services, there is often a plan of marketing the finished website. This may include challens like Pay-Per-Click Advertising, Social Media Marketing, press releases, regular website content creation and more.
Identifying ideal target keywords can either be a straight up location and service based analysis such as "marketing company in Westport, CT", or may be something much more complex depending on your level of investment, and your competition. Factors to consider for higher-level SEO campaigns are "keyword relevance", as selecting keywords closest to your niche may be most relevant, but not the most profitable, "keyword difficulty" (how hard it is to rank for a keyword overall), the "CPC" (cost per click) or value of each click for that keyword, the work involved in ranking (this is an ROI metric), etc. There are many factors, but this process done correctly can yield great results over time.
Once root keywords, and supporting keywords are selected, a website and the content a brand puts out should map to those keywords. This includes changes like meta tag updating, page title updating, page header and subheader matching, blog topic restructuring, etc. Keywords also dictate other factors of SEO such as inbound and outbound link structuring, implementing schema markup etc.
Once a site is optimized, a small amount of marketing allow us to speed up the process of search engines identifying the content. This allows us to faster receive feedback from analytics, thus speeding up the process of the SEO plan's effectiveness.
Comparing KPI's (key performance indicators) such as CPC (cost-per-click), CTR (click-thru-rate) and more to industry standards, and against each other, we can get a sense of how the SEO campaign is performing, allowing us continued tweaking to refine the ROI of the campaign.
As search engines become the primary way individuals find and stay with businesses, websites are increasingly necessary to conduct business. The question isn’t whether or not to have a website because every company has one. The question is, how much do you invest in your website for the most significant ROI? Because websites are the foundation of your digital presence, it serves as the most direct source of information for your current and future customers. It also serves as a point of sales through e-commerce and can give you immediate feedback from both customers and site data. Further, your website will collect leads you would otherwise miss. You can take a do-it-yourself (DIY) approach to website development or hire the cheapest options. However, you risk being outranked by competitors on search engines like google without an optimized website. The fact is that your competitors are not only competing for your business. They are competing for search engine ranking as well. The company with the best website will be the one that gains the most traction with viewers. However, a fantastic website on its own is only the foundation for your digital success. The best way to gain and retain clients is to combine your website development with other marketing strategies such as SEO, copywriting, PPC, etc.
There are plenty of DIY platforms for tech-savvy small business owners to build their own websites. For no-budget and very low-budget businesses this is a great option. However, if you are looking for a fully customized, professionally copywritten, SEO-implemented, safe and secure site you need to hire a professional web development company. Our sites start at $2,500 and can reach into the 10s of thousands for our specialized services.
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"Jake was very knowledgeable and professional. He understood my needs in terms of marketing. He was very knowledgeable on all facets of online marketing. I would recommend Jake Labate."
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If you've decided, "If not now, when?" then it may be time to finally join the digital marketplace. Contact us to learn more.
