Labate Social

Software Outline

Our website platform (and most other website platforms), use templates. This means several blog posts pages, or several portfolio pages can be created from a stock template, or customized template. This saves time when web developers, marketers, or small business owners create new pages on their website.

Many templated pages have fields, or separate parts that may make up a page from a template. This may include a page title, page keywords, or start time or a location of an event.

The Labate Group features Greater Fairfield County networking event on our website, to serve as a resource for local businesses and networkers.

Some of the fields we have on our event template, include event town, and event zip code.

Via an API (application programming interface), we can use the data in these fields in several other places, such as a social media post.

For example, if we wanted to make an Instagram post about a certain event on our website, we can use data from the page when we determine which hashtags to use in the post. We use a list of static hashtags for each post, but notice that the event town fields and the event zip code fields (in the following images) and how they are used when generating location-specific hashtags.

Let's say for a particular event, we set these variable as follows:

event town = Westport
event zip code = 06880

By assigning how and where we want the data in each field to be displayed, we can generate hashtags such as #Westportevents, #Westportnetworking, #06880events and #06880networking.

This is just one example of how we can use variables from page templates in content generation which will be used in other platforms. By using the variables, are pre-formatting how we wish to describe them, web developers, marketers and small business owners can save time, create better content visible across a larger range of platforms, and ensure quality control across their campaigns, and content templating is preformatted, leading to fewer errors.

The data we use from the the fields can also be manipulated. For example, We store instagram profile url as a field of data for the entities that host the local networking events. We can manipulate the value from this field, and convert it from the full url of an instagram profile, into an Instagram tag, which would look like this: @westportwestonchamber, which we will be identified as final instagram username.

We can achieve this, by creating a JavaScript function. Boiled down to its simplest form, the function will replace the https://www.instagram.com/ with an @. This will produce a functional tag that can be placed in the Instagram post, allowing us to tag the entity hosting the event.

Below is an example of a full template we used to create an Instagram post (which includes the instagram hashtags portion as well as the final instagram username sections). For this post, the event field values are as follows:

event name = Chamber Morning Network June 2022

name = Westport Weston Chamber of Commerce

final instagram username = @westonwestportchamber

address - city = Westport

address - state = CT

final date = 14/06/2022 07:00 AM (we have since retired this date format)

price (for members) = 25

price (for non-members) = 35

event description = Come and join our formal morning networking session, the first of 2022, over breakfast. Meet fellow business people and exchange business cards. Continental breakfast provided. Event promoted as part of the Fairfield County Networking Calendar, courtesy of Labate Group.

instagram hashtags = #fairfieldcounty #fairfieldcountyevents #fairfieldcountynetworking #ct #ctevents #ctnetworking #connecticut #connecticutevents #connecticutnetworking #Westport #Westportevents #Westportnetworking #06880 #06880events #06880networking #labate #labategroup #labateevents #labatedatabase

The end result would look like this, creating a customized post, automatically for each event page on our website.

Controlling other aspects of the post such as what time it's published, as well as furter contextualizing the content based on each platform are also possible.