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Summary:
SEO is the most crucial factor in ranking on SERPs. While a DIY approach works in the short term, professional SEO is your best option for long-term success.
Search engine optimization (SEO) is the biggest determiner of how many people will see your content. In 2022 we rely on search engines to do everything from tell us how to make dinner to how to get our kids safely to their first day of school. Ranking on search engine results pages (SERPs) is the most important way to increase visibility and rank against the competition.
However, learning the intricacies of SEO takes time and resources, which could go towards digital marketing experts that know SEO inside and out. Thus, when weighing whether or not to do your SEO, you need to consider if the cost of utilizing professional SEO services outweighs the ROI of a DIY approach. We will begin by looking at the pros of a DIY SEO approach and weighing them against the advantages gained with a digital marketing agency.
The most significant advantage of DIY SEO is the autonomy and flexibility over your content and its generation. You have complete control over what you say, how you say it, and how often you generate content for your target audience. You have the opportunity to stick to your brand voice and core values while managing all the crucial details of each piece.
Not only do you get to be responsible for writing, editing, and publishing all your pieces, but you also evaluate the ROI of your content. Further, you control the entire SEO marketing campaign, direction, and strategy. This strategy includes not only content creation but also the staffing of writers, editors, website developers, coders, and managers. Finally, DIY SEO allows you to save money and contribute funds where you see fit.
However, is the money you save on a digital marketing agency worth the benefits you miss out on without one? In almost all cases, no. Because SEO is the most critical factor in determining your rank on search engines, it requires the most attention and management. Not only do you need to generate worthy content, but you also need content that ranks well on search engines and is relevant to your target audience. Further, you need an actionable strategy that consistently creates content within a targeted campaign.
Digital marketing agencies are SEO experts. They’ve spent years learning their craft, so you don’t have to. While content generation seems like a matter of putting up relevant posts on your website, it goes much deeper. A digital marketing agency will plan out your content, write it to rank successfully, then use SEO metrics to gauge the ROI of any given piece. In fact, the ability to assess ROI is one of the most significant advantages of using professional SEO. You will never be in the dark about the quality of your pieces and why they rank the way they do. Further, a digital marketing agency can use these metrics to pinpoint content that will have the best success with your audience.
As we move further into the digital era, our reliance on search engines is becoming absolute. We find out everything we need to know through search engines, and ranking on search engines comes down to the quality of your SEO.
While it’s possible to take a DIY approach to SEO and save money in the short term, you can’t beat the expertise, ROI feedback, and staff available with professional SEO.
